Based out of Beverly Hills, it is hard to imagine not having the most stylish ready to wear doggy fashion trends for your beloved fur baby, but for fashion model and fashion television executive, Pergament, that was the case for her rescued Italian Greyhound. Greyhounds are known to have a unique body shape and finding the perfect fit with a trendy look made it difficult for Pergament, so she decided to make her own styles and in 1999 Ruff Ruff Couture was born. First as a line of limited edition vintage couture coats, the brand quickly expanded to include t-shirts and dresses. Today Ruff Ruff Couture offers not only the cutest clothes but many other dog accessories from bags to toys and blankets to jewelry. Ruff Ruff Couture prides on delivering fashion forward design with chic looks and a hint of humor, and with those fashion criteria the most chic concepts are available for your fur baby to show off their personality with any accessory they choose from Ruff Ruff Couture.